Predictive Customer Management in Investment Bank Trading Systems

Caplin and TIBCO consider the possibility of integrating Complex Event Processing (CEP) into a Single-Dealer Portal (SDP)

Caplin's single-dealer platform, Caplin Xaqua, includes the facility to record customer data. Not Caplin's customers, but the bank's customers. Caplin Xaqua can record what each end-user actually does including what they trade, when they trade and how often.

We have discussed what you might do with these data with TIBCO, whose CEP product TIBCO BusinessEvents is capable of analysing exactly this kind of complex event.

Our conclusion is that you could integrate the two products, using TIBCO Enterprise Messaging Service, to provide the customer data to the CEP engine which could then suggest new trade options to the customer based on what they've done in the past.

We've called this Predictive Customer Management.

We have jointly developed a white paper on this topic. It discusses the value that a bank can get from using a single-dealer portal. Then it goes on to examine how these benefits can be improved further by using existing technology to enhance the trading experience of the end-user. We also include an example of exactly what might be possible.

To obtain your own copy of this whitepaper please let us know.